Design and Philosophy
Store Theme: Observation
At our core, we are storytellers. These stores give us an opportunity to bring mo‘olelo (stories) to life. Every design choice is rich with meaning, intended to be discovered, experienced and shared.
Storefront
The wing-like pattern in the wooden storefront is inspired by the native ‘Elepaio bird, which symbolizes our theme of Observation.
Handmade Furnishings
Lining the walls of the store are custom-made wooden fixtures and an artisan cash wrap, all of which have been hand-crafted from premium wood and OluKai leather by local craftsman Dae Son of Wood Hi.
Custom Art
Custom artwork can be found throughout the store, including a mural by local artist Shar Tuiasoa which portrays Lea, the goddess of canoe builders who takes the form of the ‘elepaio bird. You'll also find six custom illustrations by Noa Emberson that further represent the ‘elepaio and its life.
Protocol Statement
These engravings honor the Hawaiian tradition of entering a space with respect and positive intention. Each statement is unique and meaningful to its location. We encourage you to talk story with the team to understand the specific intent.
