Design and Philosophy
Store Theme: Connection
At our core, we are storytellers. These stores give us an opportunity to bring moβolelo (stories) to life. Every design choice is rich with meaning, intended to be discovered, experienced and shared.
Storefront
The triangular pattern in the wood store front represents traditional waΚ»a (voyaging canoe) sails, being filled by the tradewinds of Maui.
Hand-Carved Furnishings
Lining the walls of the store are custom-made wooden fixtures and an artisan cash wrap, all of which have been hand-crafted from premium wood and OluKai leather by local craftsman Dae Son of Wood Hi.
Custom Art
Custom art from Hawaiian artist adorn the walls including an Anywhere Aloha inspired piece by Pow! Wow! Artist Gavin Murai. In the Maui store, thereΚ»s an epic mural from art duo Wooden Wave that depict the stories of Maui in a colorful mauka to makai representation.
Protocol Statement
These engravings honor the Hawaiian tradition of entering a space with respect and positive intention. Each statement is unique and meaningful to its location. We encourage you to talk story with the team to understand the specific intent.
Premium Accents
Made of the same high-character, premium leathers used in our footwear, we adorn benches and other touch points within the store to highlight its quality.
