Design and Philosophy
Store Theme: Continuity
At our core, we are storytellers. These stores give us an opportunity to bring mo‘olelo (stories) to life. Every design choice is rich with meaning, intended to be discovered, experienced and shared.
Storefront
Our color palette is inspired by the vivid sunsets that help to define Florida’s west coast, blending warm coral tones with soft blues that echo the meeting of saltwater and freshwater.
Design
Our light fixtures are crafted to represent the various forms found in fish nets. Our central blue column symbolizes our recurring theme of convergence between saltwater and freshwater while the use of reeded glass brings a soft texture to the surface. Additionally, a shell-inspired design serves as the basis of our countertops.
Custom Art
In collaboration with South Florida artist Beatriz Chachamovits, this work highlights the importance of protecting coral ecosystems and oceanic waterways. Her ceramic coral sculptures emphasize the beauty and fragility of these environments, aligning closely with the store’s values of environmental stewardship and reinforcing a shared commitment to caring for the natural world.
Handcrafted Elements
Handmade white tiles mimic the surface of a coconut, and colors in the store shift from green to yellow to brown, tracing the life of the fruit. Handcrafted finishes echo the textures of the palm. Coral floors root the design in coastal soil, while the dimensional wood tile recalls the texture of the trunk of a palm.
Protocol Statement
E Mālama Oe I Ka ‘Āina, E Mālama Ka ‘Āina Ia Ae - “Take care of the land and the land will take care of you”
