Design and Philosophy
Store Theme: Innovation: At our core, we are storytellers. These stores give us an opportunity to bring mo‘olelo (stories) to life. Every design choice is rich with meaning, intended to be discovered, experienced and shared.
At our core, we are storytellers. These stores give us an opportunity to bring mo‘olelo (stories) to life. Every design choice is rich with meaning, intended to be discovered, experienced and shared.
Storefront
The triangular pattern in the wood store front represents traditional wa‘a (voyaging canoe) sails, being filled by the tradewinds.
Store Materials
A live-edge, upcycled genuine mango wood table, salvaged from the Waimea Valley on the North Shore, stands proudly in the center of the store.
Furnishings
Made of the same high-character, premium leathers used in our footwear, we adorn benches and other touchpoints within the store to highlight its quality.
Custom Art
Custom art from Hawaiian artists adorn the walls including a mural celebrating Hawaiian innovations by artist Keola Naka‘ahiki Rapozo.
Design Details
Coral tile is used to remind people of the powerful role the ocean plays in our lives, while lava tile symbolizes the foundation of the islands and the footsteps of those who walked here before us.
Protocol Statement
These engravings honor the Hawaiian tradition of entering a space with respect and positive intention. We encourage you to talk story with the team to understand the specific intent.
Handcrafted Elements
Lining the walls of the store are custom-made wooden fixtures and an artisan cash wrap, all of which have been handcrafted from premium wood and OluKai leather by local craftsman, Dae Son of Wood Hi.
