One of Hawaiʻi’s greatest ocean sports pioneers. Hawaiian Lifeguard and Director of Maui County Ocean Safety Division. Big wave surfer, cultural caretaker, and brand konohiki. With more than 30 years as a Hawaiian Lifeguard, this elite yet humble waterman has saved countless lives, revolutionized lifeguarding today as one of the pioneers of personal-water-craft (PWC) and PWC sleds for use in tow-in surfing and ocean rescue, and became the trailblazer in establishing long-distance SUP racing. In August of 2012, he was inducted into Outrigger Duke Kahanamoku Foundation’s Hawaii Waterman Hall of Fame, the highest honor a waterman can achieve in Hawai‘i. Following his induction, he spoke at “OluKai Presents TEDxMaui”, sharing his experiences and knowledge of the ocean and passion that surrounds him. Archie is one of our greatest brand treasures and a true member of our ‘ohana.