During her lei and lei poʻo workshops, Britney Alejo-Fishel tells her guests that when you wear lei around your neck, it resembles the way a child would embrace their mother. “That’s how much love goes into this,” Alejo-Fishel tells them. Because, for locals, lei can be interpreted as “a sign of life, almost like an umbilical cord,” she continues. “It’s an extension from oneself or one’s place to another. The next time you see a lei or receive a lei, just take that in for a moment.”
Growing up, Alejo-Fishel’s family taught her to string lei, but it wasn’t until 2016 when she left the hotel industry to look for a more fulfilling professional path, that she started to make lei in earnest. “I just started gathering,” she says. Alejo-Fishel wandered the property at her grandmother’s home, picking plumeria, tī leaves, pakalana, and other alluring plants, and made lei while she contemplated her next move, which it turned out, was right in front of her. Alejo-Fishel says that through her customers she has developed a more nuanced view of people’s interest in lei. Locals often come to her workshops to acquire the elementary lei making skills they’ve longed for. “There was a time when Hawaiian culture skipped a generation, where the goal was to Americanize,” Alejo-Fishel explains. “But now that generation, they are parents, and they have keiki or grandparents who they
want to be able to give lei to by making
it themselves.”
Tourists, meanwhile, who either seek out her workshops or wander into the shop, are often eager to understand lei’s significance beyond its functions in five-star hotels. “There’s this new wave of educated tourists who do their homework before they get here and they want to be respectful and correct,” she says.
Alejo-Fishel runs her business with her mother, Sheryl Fishell, and best friend, Celina Bailey, from a charming shop and workspace in Makawao, the paniolo town where she grew up picking her tūtū’s flowers. As her business expanded, Alejo-Fishel started sourcing beyond the family’s yards, but she only buys from Hawaiʻi growers: orchids and anthuriums from Greenpoint Nurseries in Hilo, ginger from Kaeleku Tropicals in Hāna, and protea and other flora from Malolo Farm in Kula and Anuhea Flowers in Olinda. She grows palapalai, pōhinahina, maile, and ‘a‘ali‘i at her home in Pukalani and still picks ferns, tī leaves, and pakalana from her grandmother’s yard. Acquaintances with desirable foliage in their yards occasionally drop by unannounced when they have an abundance of a particular plant; during jade season, Alejo-Fishel sometimes finds a vine of the opulent blue plant left hanging on her shop gate.