Legendary North Shore surfer and shaper Daniel Jones has been immersed in the art of surfboard design for as long as he can remember. Growing up in one of the North Shore’s most iconic surfing families, Daniel began experimenting with board design almost as soon as he could walk, studying outlines, rails, and concaves between homework assignments. Fast-forward to today, and his curiosity has evolved into a thriving surfboard brand catering to surfers seeking something unique and hand-crafted.

Meet Daniel Jones

Driven by the Details

Legendary North Shore surfer and shaper Daniel Jones has been immersed in the art of surfboard design for as long as he can remember. Growing up in one of the North Shore’s most iconic surfing families, Daniel began experimenting with board design almost as soon as he could walk, studying outlines, rails, and concaves between homework assignments. Fast-forward to today, and his curiosity has evolved into a thriving surfboard brand catering to surfers seeking something unique and hand-crafted.

Meet Daniel Jones

About Us

The idea for OluKai all started as a different approach to a footwear company. We wanted to create footwear that combines the strength and durability of a waterman's ocean lifestyle - with an island-inspired brand rooted in sound values, style, comfort, and craftsmanship.

FAQ’s

How does OluKai give back? plus

A portion of all proceeds directly support the Ama OluKai Foundation, honoring those who preserve and celebrate the cultural heritage and Aloha spirit of Hawai‘i. OluKai is a Certified B Corp business.

How long will it take for my order to ship? plus

We provide estimated arrival dates for your package within checkout. Depending on the shipping method you select, orders should arrive within 2-4 Business Days.

What is your return or exchange policy? plus

Rest easy, we offer 30-day free exchanges and free returns for store credit.

Do you have a guarantee on your footwear? plus

OluKai footwear is guaranteed from manufacture for one year from the date of purchase.

How do I contact customer service? plus

Email [email protected] or call: (877) 789-5131

Why does OluKai name each of their products Polynesian words? plus

The Polynesian culture is an oral history passed along through storytelling. Naming our products with Hawaiian words is our small way of spreading and preserving the culture for future generations.